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ART DIRECTION 

Independently providing art direction for campaign photo shoots, from concept ideation through to final execution. Setting a clear vision for the campaign from the outset; effectively communicating my ideas to inspire and engage the company founders. Deciding on model selection, lighting

placement & set design to align these elements to the set brief. Maintaining discipline throughout the Marketing and Design teams to communicate the visual language of the campaign powerfully.

CONCEPTUAL THINKING

Conceptualising, crafting and presenting all visual content across Web, Social media, Email, Print, Visual decks and Advertising channels. Utilising a broad platform knowledge
to complete all projects. 

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